Serenzia is the first company with a Big Data Analytics-Centric approach to Fraud Detection
Weak Signal Detection to Uncover Unethical Behaviors
Fraud is a billion-dollar business and it is increasing every year. The PwC global economic crime survey of 2014 suggests that close to 37 percent of companies worldwide have reported being victims of fraud in the past year.
Better credit risk management presents an opportunity to greatly improve overall performance and secure a competitive advantage.
We provide the right tools to apply and monitor your treasury policy in daily operations.
Detect and report suspicious activity including the predicate offenses to money laundering and terrorist financing, such as securities fraud and market manipulation.
Serenzia: a Data Quality-Centric approach to monitor or value your Data
Secure all your (Big) Data Projects
Deal with uncertain project events in a proactive manner: don’t let data be an issue. Deliver your project on time, on budget and with the quality results your project sponsor demands.
Enable more informed decisions
Great companies make Informed Decisions – and Informed Decisions make great companies. Dont let bad data fool you.
Ensure that your organization abides both industry regulations and government legislation.
Avoid wasting materials, energy, efforts, money, and time.
Reduce your Risk
Create immediate value from the identification and reduction of risks that reduce productivity.
Protect your Reputation
A reputation is like trust, it grows over years but can be ruined in seconds: controlling your data is your best insurance policy.
Artificial Intelligence Applied to Marketing & Sales Optimization
Single Customer View
We provide an aggregated, consistent and holistic representation of your customers.
Customers Loyalty (Churn)
Understanding why your customers buy from you means : increased sales, reduced costs in attracting new customers, better relationships with your customers.
Divide your customer base into groups of individuals that are similar in specific ways relevant to marketing : perform more efficient advertising, increase profitability, focus on new segments.
Cross-Selling / Recommendation
Automatically suggest related or complimentary products to a prospect or customer.
Identify customers likely to buy something additional or more expensive.
Identify customers likely to buy something additional only if they get a discount.