Repeat purchase rate—
Monthly sessions—
Average order value—
Revenue growth for consumer brands through conversion work, lifecycle email and paid media, planned against one number and read every Monday.
Every channel reports into the same Monday page, so nothing is optimised in isolation.
Paid and organic search
Email and SMS automation
Creative-led paid social
Ads and pages at cadence
One number a quarter, a written read every Monday, platform figures shown and never summed.
ExploreA test we cannot read is a guess with extra steps, so the tracking is checked first and the result is written down whether it won or not.
Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.
Talk to usThe result is written down whether it won or not, because a test we cannot read teaches nothing.
One number is agreed in week one, and every dashboard answers to the Monday page rather than the other way round.
Creative is judged by what it moved on the Monday page, and the brief says which number it is meant to move.
Two weeks in the accounts and the data before anything changes. You get the read in writing.
One number for the quarter, the channels that move it, and the tests we will run, in order.
Media, creative and pages go live in one week. One test at a time per channel.
The Monday read every week. What moved, why, what changes. Stop what is not working.