The numbers
first, misses
listed
One number per quarter, read weekly, misses listed first.
Start_hereWeekly_read (wk 01-13)— One metric, agreed in week one
Where the
work
happens
share of hours in a typical engagement
Paid_media
24%
Lifecycle_email_SMS
24%
Content_strategy
21%
Creative_production
11%
Retention_strategy
10%
Analytics_attribution
10%
Six disciplines
| Discipline | Covers | Ref |
|---|---|---|
| Paid media | Spend shaped by contribution margin, not by reach | 01 |
| Lifecycle email and SMS | The programmes that carry revenue between campaigns | 02 |
| Content strategy | Fewer pieces, each with a job to do | 03 |
| Creative production | Email, landing page and ad creative made at cadence | 04 |
| Retention strategy | Segmentation, cadence and offers built around repeat purchase | 05 |
| Analytics and attribution | Tracking you can defend in a board meeting | 06 |
Scope set in the first read, revisited every four weeks
AUDIT > BASELINE > BUILD > MEASURE
- 01Audit
- 02Baseline
- 03Build
- 04Measure
Tools we operate, by category
How the
work is
set up
- Tests run a few at a timeEnough to read each one honestly, with the tracking checked before the first one starts.
- Everything stays in your accountsData, builds and documentation live in your own platforms, written down as we go.
- A written read every MondayOne page: what moved, what did not, and what changes this week.
- The current setup is kept when it worksA migration happens when the evidence asks for it and is billed as its own job.
Asked
often.
Answers to the questions we get asked before a first read. Anything else is answered the same day.
What do you need from us to start?
Read access to the data, the sending platform and the store. Nothing else until we have looked.
How quickly does this start showing up?
Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.
How do you price?
By scope, agreed up front. No percentage of spend, because it pays us to spend more.
Who actually does the work?
The person you spoke to. There is no handover to a junior team.
What if the audit says we do not need you?
Then it says that. It happens often enough that we would rather find out in week two than month six.
Start with a read
Five days inside the account, one document, then you decide.
Schedule_consultation