Serenzia
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Growth you can
audit weekly

Revenue growth for consumer brands through conversion work, lifecycle email and paid media, planned against one number and read every Monday.

Every channel, one plan.

Every channel reports into the same Monday page, so nothing is optimised in isolation.

Search

Paid and organic search

Retention

Email and SMS automation

Social

Creative-led paid social

Creative

Ads and pages at cadence

SearchRetentionLanding pagesConversionAffiliatesCreative
SearchRetentionLanding pagesConversionAffiliatesCreative
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Three things we run,
and the read behind them

Lifecycle email and SMS

Flows and campaigns owned by the brand, measured on revenue per send.

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Paid media, measured

Search and social run as one budget against one number, read weekly.

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Analytics and attribution

One number a quarter, a written read every Monday, platform figures shown and never summed.

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Turn tests into decisions

A test we cannot read is a guess with extra steps, so the tracking is checked first and the result is written down whether it won or not.

Variation A
Variation B
Repeat purchase rate
Monthly sessions
Average order value
Values are written into the Monday read for each client. None are shown here.

Every specialist, one partnership

Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.

Everything done in-house and shown in writing. Talk to us

The method,
in our own words

We check tracking before a test starts

The result is written down whether it won or not, because a test we cannot read teaches nothing.

We agree the question before the data

One number is agreed in week one, and every dashboard answers to the Monday page rather than the other way round.

We brief creative against the read

Creative is judged by what it moved on the Monday page, and the brief says which number it is meant to move.

Start with
a read

Six disciplinesA written read every MondayOne number a quarterOne test at a time

Read, plan, ship, measure

01

Read

Two weeks in the accounts and the data before anything changes. You get the read in writing.

02

Plan

One number for the quarter, the channels that move it, and the tests we will run, in order.

03

Ship

Media, creative and pages go live in one week. One test at a time per channel.

04

Measure

The Monday read every week. What moved, why, what changes. Stop what is not working.